Cycling is notoriously insular, often a background in pro cycling can earmark you for a long career in the industry. My question is: is this good or bad for cycling in the long run?

I admit that understanding the details about bikes and racing can ensure a smooth transition into the industry and earn points with potential customers. But I digress, the question is whether subject matter experts are more productive than industry experts.

Hiring subject matter experts (SMEs) and industry experts both have their advantages and disadvantages, and the choice between them often depends on the specific needs and goals of the organization. Here are some of the pros and cons of each:

Hiring Subject Matter Experts (SMEs):

Pros:

1. Deep Knowledge in a Specific Area: SMEs are experts in their respective fields, possessing in-depth knowledge and expertise in a specific subject. They can provide specialized insights and solutions.

2. Innovative Thinking: SMEs may offer fresh and innovative perspectives because they often have a more focused and detailed understanding of a particular domain, which can lead to creative problem-solving.

3. Cost-Effective: Hiring SMEs can be cost-effective because they can address specific issues without the need for a broad understanding of the industry. This can save on training costs and reduce the learning curve.

Cons:

1. Limited Industry Knowledge: SMEs may lack a broader understanding of the industry and how their specialization fits into the larger context. This can lead to myopic decision-making.

2. Narrow Skill Set: SMEs may be limited in their skill set, making them less versatile in handling tasks outside their specific expertise.

Hiring Industry Experts:

Pros:

1. Holistic Perspective: Industry experts have a comprehensive understanding of the industry as a whole, which can be valuable for strategic planning and decision-making.

2. Adaptability: Industry experts are often more adaptable and versatile, as they can work across different areas within the industry and understand how they are interconnected.

3. Network: Industry experts typically have a wide network of contacts and can provide valuable connections and insights.

Cons:

1. Lack of Specialized Knowledge: Industry experts may not have the same level of specialized knowledge as SMEs in specific domains, which could limit their ability to address highly technical or niche problems.

2. Potential for Stagnation: Industry experts may rely on traditional methods and practices, which could hinder innovation and adaptability in rapidly changing industries.

In practice, organizations often benefit from a mix of both subject matter experts and industry experts. The key is to balance the strengths and weaknesses of each group and ensure that they work collaboratively to achieve the organization’s goals.

What I see in cycling though is that often industry experience is preferred over the SMEs. I believe this is a problem. The current cycling market is more completive than ever and to remain relevant brands should be investing highly specialized workers. Especially in the Marketing and Supply Chain areas.

It’s easier to teach a SEO expert the ins and outs of bicycle components and the meaning of KOM than training a generalist with a road cycling background to use SEMRUSH.

Cycling needs an infusion of new energy and knowledge to push the industry forward. At the Rouleur Live event in London last week, Rouleur Owner Matteo Cassina made the case for industry expertise in his presentation ‘The Road: Ahead’. Matteo makes the case that expertise in Behavior Science is key to be successful in moving forward. He’s not wrong.