Author: Wyatt Wees

Our Irrational Connection to Cycling Brands Written by : Wyatt Wees Posted on : May 12, 2023 Perhaps it’s the first time seeing a Cinelli Laser, or the first time seeing a Campagnolo Delta Brake, the moment when a cyclist forms an emotional bond with a cycling brand. These are emotions that are seemingly reserved… Continue reading Our Irrational Connection to Cycling Brands

Go Where the Customer Is: The Case for Amazon Written by : Wyatt Wees Posted on : April 26, 2023 To sell on Amazon has historically been a hot button issue for cycling brands.   The colossal online retailer is notorious for deep discounting and undercutting retailers. But the whole story is much more nuanced.… Continue reading Go Where the Customer Is: The Case for Amazon

The rise of the Niche Clothing Brand Written by : Wyatt Wees Posted on : April 11, 2023 Starting in the mid 2010s, new cycling clothing brands were popping up like mushrooms. There were several contributing factors to this trend. I will break down how cycling clothing went from a dozen or so brands, to… Continue reading The rise of the Niche Clothing Brand

Why is Cycling Clothing always on Sale? Written by : Wyatt Wees Posted on : March 19, 2023 Lately it seems like cycling clothing is always on sale. Here are some of the subject lines from emails I have received in the last 45 days from various clothing brands: Archive Sale 50% off Mid-Season sale… Continue reading Why is Cycling Clothing always on Sale?

Rapha’s Long Tail Written by : Wyatt Wees Posted on : March 8, 2023 For anyone that wasn’t there to witness it, the entrance of Rapha on the cycling scene in the early 2010s felt like a tectonic shift. Their interpretation of road cycling clothing was totally unique. Rapha founder Simon Mottram had an extensive… Continue reading Rapha’s Long Tail