Author: Wyatt Wees

The Foxconn of Bicycles Just IPO’d — Here’s Why That Matters Written by : Wyatt Wees Posted on : August 24, 2026 When “Fuji” and “IPO” showed up in the same headline this August, plenty of people in the cycling trade did a double take — and understandably went looking for a story about the… Continue reading The Foxconn of Bicycles Just IPO’d — Here’s Why That Matters

How Is Business in 2026? Cycling Brand Earnings Roundup Written by : Wyatt Wees Posted on : August 10, 2026 Seven months into 2026, the cycling industry’s earnings reports tell a story that’s harder to summarize than “recovery” or “crisis.” Depending on which balance sheet you’re reading, the industry is either stabilizing, still bleeding, or… Continue reading How Is Business in 2026? Cycling Brand Earnings Roundup

Pogačar’s Paycheck and Pro Cycling’s Sponsorship Arms Race Written by : Wyatt Wees Posted on : July 27, 2026 Tadej Pogačar rolls into Paris with another yellow jersey, closing out a Tour de France with Jonas Remco and Del Toro completing the podium. It’s been a phenomenal three weeks of racing. It’s also, underneath the… Continue reading Pogačar’s Paycheck and Pro Cycling’s Sponsorship Arms Race

Le Col and the Brutal Economics of Premium Cycling Apparel Written by : Wyatt Wees Posted on : July 13, 2026 To understand why Le Col’s collapse matters beyond one company, you have to go back to how the modern premium cycling apparel category got built in the first place. Rapha, founded in London in… Continue reading Le Col and the Brutal Economics of Premium Cycling Apparel

Two Shows, One Shrinking Pie: Why Europe’s Trade Show Split Is a Gift to Shanghai Written by : Wyatt Wees Posted on : July 6, 2026 For years, if you wanted to know where the cycling industry was heading, you went to Eurobike. One show, one week, one place where every brand, distributor, and retailer… Continue reading Two Shows, One Shrinking Pie: Why Europe’s Trade Show Split Is a Gift to Shanghai

Eurobike Lost the Plot. Now It’s Doing Something About It. Written by : Wyatt Wees Posted on : May 25, 2026 Every cycling industry group chat I’m in is doing the same thing right now: piling on Eurobike. It’s the familiar reflex of a hundred people who stayed quiet for a decade suddenly discovering they… Continue reading Eurobike Lost the Plot. Now It’s Doing Something About It.

Avinox and the Stuctural Reshaping of the eMTB Category – Copy Written by : Wyatt Wees Posted on : April 27, 2026 First, Who Is Accell Group?   If you’ve ever bought a bike from a well-known European brand, there’s a decent chance it came from Accell Group — even if you’ve never heard the… Continue reading Raleigh, Lapierre, Ghost — and the Company Struggling to Save Them All

Avinox and the Stuctural Reshaping of the eMTB Category Written by : Wyatt Wees Posted on : April 13, 2026 Jeff Brines wrote a great piece this week on whether DJI is reshaping the bike industry. Read it. The spec analysis is sharp, and his Apple/Nokia analogy lands. But Jeff’s lens is primarily that of… Continue reading Avinox and the Stuctural Reshaping of the eMTB Category

Power Creep, Trail Access, and the Category the Cycling Industry Is Slowly Destroying – Copy Written by : Wyatt Wees Posted on : March 23, 2026 While the broader trade show landscape for cycling continues to shift, something undeniable happened this past weekend in Düsseldorf: the bikes came out, the crowds showed up, and the… Continue reading Cycling Is Back: Undeniable Enthusiasm at Cycling World in Düsseldorf

Power Creep, Trail Access, and the Category the Cycling Industry Is Slowly Destroying Written by : Wyatt Wees Posted on : March 9, 2026 Hans Rey doesn’t write open letters for fun. When one of the most recognizable names in mountain biking takes the time to address the entire cycling industry in writing, you pay… Continue reading Power Creep, Trail Access, and the Category the Cycling Industry Is Slowly Destroying