Author: Wyatt Wees

Avinox and the Stuctural Reshaping of the eMTB Category Written by : Wyatt Wees Posted on : April 13, 2026 Jeff Brines wrote a great piece this week on whether DJI is reshaping the bike industry. Read it. The spec analysis is sharp, and his Apple/Nokia analogy lands. But Jeff’s lens is primarily that of… Continue reading Avinox and the Stuctural Reshaping of the eMTB Category

Power Creep, Trail Access, and the Category the Cycling Industry Is Slowly Destroying – Copy Written by : Wyatt Wees Posted on : March 23, 2026 While the broader trade show landscape for cycling continues to shift, something undeniable happened this past weekend in Düsseldorf: the bikes came out, the crowds showed up, and the… Continue reading Cycling Is Back: Undeniable Enthusiasm at Cycling World in Düsseldorf

Power Creep, Trail Access, and the Category the Cycling Industry Is Slowly Destroying Written by : Wyatt Wees Posted on : March 9, 2026 Hans Rey doesn’t write open letters for fun. When one of the most recognizable names in mountain biking takes the time to address the entire cycling industry in writing, you pay… Continue reading Power Creep, Trail Access, and the Category the Cycling Industry Is Slowly Destroying

Castelli Drops a New Brand Identity — And the Cycling World Has Opinions Written by : Wyatt Wees Posted on : February 15, 2026 Castelli Cycling just unveiled their updated brand identity and logo refresh, and it’s already sparking passionate debate across the cycling community. For a brand with roots stretching back to 1876 and… Continue reading Castelli Drops a New Brand Identity — And the Cycling World Has Opinions

Eurobike Will Weather the Storm: Why the Industry’s Flagship Show Remains Essential Written by : Wyatt Wees Posted on : February 2, 2026 Let’s not mince words: Eurobike is in serious trouble. In just the past few months, Bosch eBike Systems withdrew its support, Germany’s two most influential trade associations (ZIV and Zukunft Fahrrad) ended… Continue reading Eurobike Will Weather the Storm: Why the Industry’s Flagship Show Remains Essential

Velofollies is the Perfect Cycling Trade Show Written by : Wyatt Wees Posted on : January 19, 2026 After spending last weekend at Velofollies in Kortrijk, Belgium, I’m convinced it might be the ideal cycling trade show—at least for those of us working in the industry. And yes, I’ll admit my bias upfront: many of… Continue reading Velofollies is the Perfect Cycling Trade Show

Why European Cycling Brands Fail in America (And How the Few Succeed) Written by : Wyatt Wees Posted on : January 12, 2026 After years of consulting with European cycling brands and hosting conversations with industry leaders on The Business of Cycling podcast, I’ve observed a fundamental disconnect between European assumptions and American market realities.… Continue reading Why European Cycling Brands Fail in America (And How the Few Succeed)

Rad Power Bankrupt: More Evidence That Pure D2C and E-Bikes Don’t Mix Written by : Wyatt Wees Posted on : December 29, 2025 Rad Power Bikes filed for Chapter 11 bankruptcy on December 15, 2025. The Seattle company once stood as North America’s leading e-bike seller, a pandemic-era unicorn valued at over $1 billion. Now… Continue reading Rad Power Bankrupt: More Proof That High-Growth Venture Capital and Cycling Don’t Mesh

Antonio Colombo Gets His Flowers at the Oscar tuttoBICI Awards Written by : Wyatt Wees Posted on : December 2, 2025 Last weekend in Milan, the cycling world gathered for a special evening – the Oscar tuttoBICI awards ceremony marking the 30th anniversary of tuttoBICI magazine. Among the rising stars and established champions being honored,… Continue reading Antonio Colombo Gets His Flowers at the Oscar tuttoBICI Awards

Rouleur Live 2025: Reading Between the Lines of Recovery Written by : Wyatt Wees Posted on : November 17, 2025 Just got back from Rouleur Live in London, and the feedback from brands was cautiously optimistic, with a heavy dose of caveats. After years of watching brands navigate the post-COVID hangover, this year’s show gave… Continue reading Rouleur Live 2025: Reading Between the Lines of Recovery