Author: Wyatt Wees

From La Passione to Noove: Does Passion Have a Second Act? Written by : Wyatt Wees Posted on : August 25, 2025 When La Passione announced its closure in late 2024, cycling enthusiasts worldwide felt the loss. The premium Italian brand, founded in 2015 by Giuliano Ragazzi and Yurika Marchetti, had built a devoted following… Continue reading From La Passione to Noove: Does Passion Have a Second Act?

The Rise of China: Are Western Brands Ready? Written by : Wyatt Wees Posted on : August 11, 2025 The cycling world is witnessing something that would have seemed impossible just a few years ago: Chinese bike brands aren’t just making cheap knockoffs anymore. They’re building serious, high-performance machines that are giving legendary European and… Continue reading The Rise of China: Are Western Brands Ready?

Unspoken Rules: How Cycling Culture’s Gatekeeping Both Builds and Breaks Community – Copy Written by : Wyatt Wees Posted on : July 28, 2025 YT Industries’ recent entry into self-administration has sent shockwaves through the cycling industry, but understanding the technical mechanics behind this move reveals both the challenges facing direct-to-consumer bike brands and the… Continue reading Deconstructing YT’s Crisis: The Technical Process Behind Self-Administration

Unspoken Rules: How Cycling Culture’s Gatekeeping Both Builds and Breaks Community Written by : Wyatt Wees Posted on : July 14, 2025 Cycling is supposed to be simple. You hop on a bike, pedal, and enjoy the ride. But step into any cycling community—whether it’s road cycling, mountain biking, particularly in the enthusiast space —and… Continue reading Unspoken Rules: How Cycling Culture’s Gatekeeping Both Builds and Breaks Community

Eurobike 2025 Recap: Quality Over Quantity Defines the Show Written by : Wyatt Wees Posted on : June 29, 2025 The Bottom Line: Despite significantly reduced European and American brand participation, Eurobike 2025 delivered a focused, high-quality experience that left exhibitors with more visibility and industry professionals feeling optimistic about sales growth.   Eurobike 2025… Continue reading Eurobike 2025 Recap: Quality Over Quantity Defines the Show

The Hidden Costs of Going Direct-to-Consumer Written by : Wyatt Wees Posted on : June 9, 2025 When Rapha pioneered direct-to-consumer sales in cycling, the promise was clear: cut out the middleman, keep the margin, build direct relationships with customers. Fast forward to 2024, and with top pure D2C brands posting net losses, it’s time… Continue reading The Hidden Costs of Going Direct-to-Consumer

Still a Nation of Shopkeepers? The Evolution of the UK Cycling Industry Written by : Wyatt Wees Posted on : May 11, 2025 The UK cycling industry has undergone dramatic transformation over the past decade, facing a perfect storm of challenges including Brexit, the COVID-19 pandemic, and significant shifts in retail dynamics. What was once… Continue reading Still a Nation of Shopkeepers? The Evolution of the UK Cycling Industry

How Tariffs Are Reshaping the Cycling Industry Written by : Wyatt Wees Posted on : April 14, 2025 In a recent conversation with Stijn Vriends, CEO of the Vittoria Group (tires), we discussed the significant impact of the newly announced tariffs and the subsequent 90-day pause that was implemented on April 9th, 2025. As uncertainty… Continue reading How Tariffs Are Reshaping the Cycling Industry

The Radavist Has Entered the Chat | tl;dr; The Bike Industry is Broken Written by : Wyatt Wees Posted on : March 17, 2025 John ‘The Radavist’ Watson was an early guest on the podcast and his contribution to the cycling industry in terms of visual identity over the last 10 years has been remarkable.… Continue reading The Radavist has entered the Chat | tl;dr; The Bike Industry is Broken

When Channels Multiply But Budgets Don’t: Marketing Realities in Today’s Cycling Industry Written by : Wyatt Wees Posted on : March 3, 2025 In the not-so-distant past, marketing a cycling business was relatively straightforward: create one or two annual campaigns, place an ad in a cycling magazine, sponsor a team, press release here and there… Continue reading When Channels Multiply But Budgets Don’t: Marketing Realities in Today’s Cycling Industry