Autore: Wyatt Wees

Amazon Isn’t Optional Anymore: Why Fighting it Means Losing to ROCKBROS and Your Own Distributors Written by : Wyatt Wees Posted on : October 20, 2025 In 2025, when it comes to channel strategy, one conclusion has become definitive: Amazon is no longer optional. It’s a key account that demands the same strategic investment as… Continua a leggere Amazon Isn’t Optional Anymore: Why Fighting it Means Losing to ROCKBROS

YT’s Bankruptcy: A Nail in the Pure D2C Coffin? Written by : Wyatt Wees Posted on : October 5, 2025 When YT Industries entered self-administration in July 2025, it raised a question that’s been quietly building in the cycling industry: is the pure direct-to-consumer model actually viable long-term? What began as a revolutionary approach to… Continua a leggere YT’s Bankruptcy: A Nail in the Pure D2C Coffin?

Beyond the Hype: The Actual AI Changes I’ve Witnessed in Cycling Businesses Written by : Wyatt Wees Posted on : September 8, 2025 With all the talk of AI in the media I want to write about the real impact of AI that I am seeing in the cycling business. This article aims to provide… Continua a leggere Beyond the AI Hype: The Actual Changes I’ve Witnessed in Cycling Businesses

From La Passione to Noove: Does Passion Have a Second Act? Written by : Wyatt Wees Posted on : August 25, 2025 When La Passione announced its closure in late 2024, cycling enthusiasts worldwide felt the loss. The premium Italian brand, founded in 2015 by Giuliano Ragazzi and Yurika Marchetti, had built a devoted following… Continua a leggere From La Passione to Noove: Does Passion Have a Second Act?

The Rise of China: Are Western Brands Ready? Written by : Wyatt Wees Posted on : August 11, 2025 The cycling world is witnessing something that would have seemed impossible just a few years ago: Chinese bike brands aren’t just making cheap knockoffs anymore. They’re building serious, high-performance machines that are giving legendary European and… Continua a leggere The Rise of China: Are Western Brands Ready?

Unspoken Rules: How Cycling Culture’s Gatekeeping Both Builds and Breaks Community – Copy Written by : Wyatt Wees Posted on : July 28, 2025 YT Industries’ recent entry into self-administration has sent shockwaves through the cycling industry, but understanding the technical mechanics behind this move reveals both the challenges facing direct-to-consumer bike brands and the… Continua a leggere Deconstructing YT’s Crisis: The Technical Process Behind Self-Administration

Unspoken Rules: How Cycling Culture’s Gatekeeping Both Builds and Breaks Community Written by : Wyatt Wees Posted on : July 14, 2025 Cycling is supposed to be simple. You hop on a bike, pedal, and enjoy the ride. But step into any cycling community—whether it’s road cycling, mountain biking, particularly in the enthusiast space —and… Continua a leggere The Unspoken Rules: How Cycling Culture’s Gatekeeping Both Builds and Breaks Community

Eurobike 2025 Recap: Quality Over Quantity Defines the Show Written by : Wyatt Wees Posted on : June 29, 2025 The Bottom Line: Despite significantly reduced European and American brand participation, Eurobike 2025 delivered a focused, high-quality experience that left exhibitors with more visibility and industry professionals feeling optimistic about sales growth.   Eurobike 2025… Continua a leggere Eurobike 2025 Recap: Quality Over Quantity Defines the Show

The Hidden Costs of Going Direct-to-Consumer Written by : Wyatt Wees Posted on : June 9, 2025 When Rapha pioneered direct-to-consumer sales in cycling, the promise was clear: cut out the middleman, keep the margin, build direct relationships with customers. Fast forward to 2024, and with top pure D2C brands posting net losses, it’s time… Continua a leggere The Hidden Costs of Going Direct-to-Consumer

Still a Nation of Shopkeepers? The Evolution of the UK Cycling Industry Written by : Wyatt Wees Posted on : May 11, 2025 The UK cycling industry has undergone dramatic transformation over the past decade, facing a perfect storm of challenges including Brexit, the COVID-19 pandemic, and significant shifts in retail dynamics. What was once… Continua a leggere Still a Nation of Shopkeepers? The Evolution of the UK Cycling Industry