Categoria: Uncategorized

Castelli Drops a New Brand Identity — And the Cycling World Has Opinions Written by : Wyatt Wees Posted on : Febbraio 15, 2026 Castelli Cycling just unveiled their updated brand identity and logo refresh, and it’s already sparking passionate debate across the cycling community. For a brand with roots stretching back to 1876 and… Continua a leggere Castelli Drops a New Brand Identity — And the Cycling World Has Opinions

Eurobike Will Weather the Storm: Why the Industry’s Flagship Show Remains Essential Written by : Wyatt Wees Posted on : February 2, 2026 Let’s not mince words: Eurobike is in serious trouble. In just the past few months, Bosch eBike Systems withdrew its support, Germany’s two most influential trade associations (ZIV and Zukunft Fahrrad) ended… Continua a leggere Eurobike Will Weather the Storm: Why the Industry’s Flagship Show Remains Essential

Velofollies is the Perfect Cycling Trade Show Written by : Wyatt Wees Posted on : January 19, 2026 After spending last weekend at Velofollies in Kortrijk, Belgium, I’m convinced it might be the ideal cycling trade show—at least for those of us working in the industry. And yes, I’ll admit my bias upfront: many of… Continua a leggere Velofollies is the Perfect Cycling Trade Show

Why European Cycling Brands Fail in America (And How the Few Succeed) Written by : Wyatt Wees Posted on : January 12, 2026 After years of consulting with European cycling brands and hosting conversations with industry leaders on The Business of Cycling podcast, I’ve observed a fundamental disconnect between European assumptions and American market realities.… Continua a leggere Why European Cycling Brands Fail in America (And How the Few Succeed)

Rad Power Bankrupt: More Evidence That Pure D2C and E-Bikes Don’t Mix Written by : Wyatt Wees Posted on : December 29, 2025 Rad Power Bikes filed for Chapter 11 bankruptcy on December 15, 2025. The Seattle company once stood as North America’s leading e-bike seller, a pandemic-era unicorn valued at over $1 billion. Now… Continua a leggere Rad Power Bankrupt: More Proof That High-Growth Venture Capital and Cycling Don’t Mesh

Antonio Colombo Gets His Flowers at the Oscar tuttoBICI Awards Written by : Wyatt Wees Posted on : December 2, 2025 Last weekend in Milan, the cycling world gathered for a special evening – the Oscar tuttoBICI awards ceremony marking the 30th anniversary of tuttoBICI magazine. Among the rising stars and established champions being honored,… Continua a leggere Antonio Colombo Gets His Flowers at the Oscar tuttoBICI Awards

Rouleur Live 2025: Reading Between the Lines of Recovery Written by : Wyatt Wees Posted on : November 17, 2025 Just got back from Rouleur Live in London, and the feedback from brands was cautiously optimistic, with a heavy dose of caveats. After years of watching brands navigate the post-COVID hangover, this year’s show gave… Continua a leggere Rouleur Live 2025: Reading Between the Lines of Recovery

The Eurobike Exodus: The End of the Industry’s Biggest Trade Show? Written by : Wyatt Wees Posted on : November 3, 2025 When ZIV and Zukunft Fahrrad announced their withdrawal from Eurobike 2026, it wasn’t just two German associations walking away from a trade show. It was the culmination of a slow-motion identity crisis that… Continua a leggere The Eurobike Exodus: The End of the Industry’s Biggest Trade Show?

Amazon Isn’t Optional Anymore: Why Fighting it Means Losing to ROCKBROS and Your Own Distributors Written by : Wyatt Wees Posted on : October 20, 2025 In 2025, when it comes to channel strategy, one conclusion has become definitive: Amazon is no longer optional. It’s a key account that demands the same strategic investment as… Continua a leggere Amazon Isn’t Optional Anymore: Why Fighting it Means Losing to ROCKBROS

YT’s Bankruptcy: A Nail in the Pure D2C Coffin? Written by : Wyatt Wees Posted on : October 5, 2025 When YT Industries entered self-administration in July 2025, it raised a question that’s been quietly building in the cycling industry: is the pure direct-to-consumer model actually viable long-term? What began as a revolutionary approach to… Continua a leggere YT’s Bankruptcy: A Nail in the Pure D2C Coffin?