Author: Wyatt Wees

Velofollies is the Perfect Cycling Trade Show Written by : Wyatt Wees Posted on : January 19, 2026 After spending last weekend at Velofollies in Kortrijk, Belgium, I’m convinced it might be the ideal cycling trade show—at least for those of us working in the industry. And yes, I’ll admit my bias upfront: many of… Continue reading Velofollies is the Perfect Cycling Trade Show

Why European Cycling Brands Fail in America (And How the Few Succeed) Written by : Wyatt Wees Posted on : January 12, 2026 After years of consulting with European cycling brands and hosting conversations with industry leaders on The Business of Cycling podcast, I’ve observed a fundamental disconnect between European assumptions and American market realities.… Continue reading Why European Cycling Brands Fail in America (And How the Few Succeed)

Rad Power Bankrupt: More Evidence That Pure D2C and E-Bikes Don’t Mix Written by : Wyatt Wees Posted on : December 29, 2025 Rad Power Bikes filed for Chapter 11 bankruptcy on December 15, 2025. The Seattle company once stood as North America’s leading e-bike seller, a pandemic-era unicorn valued at over $1 billion. Now… Continue reading Rad Power Bankrupt: More Proof That High-Growth Venture Capital and Cycling Don’t Mesh

Antonio Colombo Gets His Flowers at the Oscar tuttoBICI Awards Written by : Wyatt Wees Posted on : December 2, 2025 Last weekend in Milan, the cycling world gathered for a special evening – the Oscar tuttoBICI awards ceremony marking the 30th anniversary of tuttoBICI magazine. Among the rising stars and established champions being honored,… Continue reading Antonio Colombo Gets His Flowers at the Oscar tuttoBICI Awards

Rouleur Live 2025: Reading Between the Lines of Recovery Written by : Wyatt Wees Posted on : November 17, 2025 Just got back from Rouleur Live in London, and the feedback from brands was cautiously optimistic, with a heavy dose of caveats. After years of watching brands navigate the post-COVID hangover, this year’s show gave… Continue reading Rouleur Live 2025: Reading Between the Lines of Recovery

The Eurobike Exodus: The End of the Industry’s Biggest Trade Show? Written by : Wyatt Wees Posted on : November 3, 2025 When ZIV and Zukunft Fahrrad announced their withdrawal from Eurobike 2026, it wasn’t just two German associations walking away from a trade show. It was the culmination of a slow-motion identity crisis that… Continue reading The Eurobike Exodus: The End of the Industry’s Biggest Trade Show?

Amazon Isn’t Optional Anymore: Why Fighting it Means Losing to ROCKBROS and Your Own Distributors Written by : Wyatt Wees Posted on : October 20, 2025 In 2025, when it comes to channel strategy, one conclusion has become definitive: Amazon is no longer optional. It’s a key account that demands the same strategic investment as… Continue reading Amazon Isn’t Optional Anymore: Why Fighting it Means Losing to ROCKBROS

YT’s Bankruptcy: A Nail in the Pure D2C Coffin? Written by : Wyatt Wees Posted on : October 5, 2025 When YT Industries entered self-administration in July 2025, it raised a question that’s been quietly building in the cycling industry: is the pure direct-to-consumer model actually viable long-term? What began as a revolutionary approach to… Continue reading YT’s Bankruptcy: A Nail in the Pure D2C Coffin?

Beyond the Hype: The Actual AI Changes I’ve Witnessed in Cycling Businesses Written by : Wyatt Wees Posted on : September 8, 2025 With all the talk of AI in the media I want to write about the real impact of AI that I am seeing in the cycling business. This article aims to provide… Continue reading Beyond the AI Hype: The Actual Changes I’ve Witnessed in Cycling Businesses

From La Passione to Noove: Does Passion Have a Second Act? Written by : Wyatt Wees Posted on : August 25, 2025 When La Passione announced its closure in late 2024, cycling enthusiasts worldwide felt the loss. The premium Italian brand, founded in 2015 by Giuliano Ragazzi and Yurika Marchetti, had built a devoted following… Continue reading From La Passione to Noove: Does Passion Have a Second Act?