Autore: Wyatt Wees

Why are cycling brands sleeping on TikTok? Written by : Wyatt Wees Posted on : December 7, 2023 TikTok is an absolute juggernaut, that has grown to over a billion active users worldwide in just 4 years with copycat products from Instagram, Facebook, and Youtube.   Despite the popularity of the platform, very few brands… Continua a leggere Why are cycling brands sleeping on TikTok?

Barriers to Exit in the Cycling Business Written by : Wyatt Wees Posted on : November 21, 2023 In a recent blog by Jacob Dudek ex VP of Signa Sports NA he wrote an interesting paragraph about the barriers to exit in the cycling business. I have always thought about this but never seen it… Continua a leggere Barriers to Exit in the Cycling Business

Do new hires need cycling industry experience? Written by : Wyatt Wees Posted on : November 7, 2023 Cycling is notoriously insular, often a background in pro cycling can earmark you for a long career in the industry. My question is: is this good or bad for cycling in the long run? I admit that… Continua a leggere Do new hires need cycling industry experience?

Is WiggleCRC in a Death Spiral? Written by : Wyatt Wees Posted on : October 27, 2023 Signa Sports United (SSU) is a global specialist sports e-commerce company headquartered in Berlin and listed on the New York Stock Exchange. SSU has 80 online sites serving over 6.7 million customers worldwide. The SSU group includes Tennis-Point,… Continua a leggere Is WiggleCRC in a Death Spiral?

Are ‘Best of’ lists truly objective? Written by : Wyatt Wees Posted on : October 9, 2023 In my years working in cycling, I have always been fascinated by how much sway the online ‘best of’ lists have on product sales, especially for customers new to the sport. Today I will break down the dynamics… Continua a leggere Are ‘Best of’ lists truly objective?

Protect the Dealers at all Costs Written by : Wyatt Wees Posted on : September 26, 2023 I was speaking with a brand last week at the Italian Bike Festival in Misano, and they talked about how they are working with dealers help increase their online marketing skills. At first, I was surprised, but then… Continua a leggere Protect the Dealers at all Costs

Are we Ready for 2024 Model Year? Written by : Wyatt Wees Posted on : September 12, 2023 Cycling Brands are working fervently to unload the current stocks of bikes, clothing, and accessories to make room for the new 2024 models. This can be seen across the board as brands are discounting at an unprecedented… Continua a leggere Are we Ready for a Model Year 2024?

About the Overstock Issue Written by : Wyatt Wees Posted on : August 29, 2023 For cycling brands and retailers, 2023 has been about one thing: Overstock. How did we get here? I am not going to dive too deeply in this as I have already discussed the causes of the overstock at length. TLDR:… Continua a leggere About the Overstock Issue

Will a Pay Wall work in Cycling Media? Written by : Wyatt Wees Posted on : August 14, 2023 There is an experiment underway in cycling media. A group of experienced cycling journalists, many of which who were recently laid off from Outside Inc, have come together to create a new online subscription-based media outlet… Continua a leggere Will a Pay Wall work in Cycling Media?

L’ascesa e la caduta di VanMoof: Una storia cautelativa nell’industria delle biciclette elettriche Written by : Wyatt Wees Posted on : August 2, 2023 In una recente intervista al podcast “The Business of Cycling”, ho parlato con l’esperto del settore ciclistico Bastian Dietz dell’ascesa e della caduta di VanMoof. A seguito dell’intervista, ho redatto un’analisi… Continua a leggere L’ascesa e la caduta di VanMoof: Una storia cautelativa nell’industria delle biciclette elettriche