Categoria: Uncategorized

Is WiggleCRC in a Death Spiral? Written by : Wyatt Wees Posted on : October 27, 2023 Signa Sports United (SSU) is a global specialist sports e-commerce company headquartered in Berlin and listed on the New York Stock Exchange. SSU has 80 online sites serving over 6.7 million customers worldwide. The SSU group includes Tennis-Point,… Continua a leggere Is WiggleCRC in a Death Spiral?

Are ‘Best of’ lists truly objective? Written by : Wyatt Wees Posted on : October 9, 2023 In my years working in cycling, I have always been fascinated by how much sway the online ‘best of’ lists have on product sales, especially for customers new to the sport. Today I will break down the dynamics… Continua a leggere Are ‘Best of’ lists truly objective?

Protect the Dealers at all Costs Written by : Wyatt Wees Posted on : September 26, 2023 I was speaking with a brand last week at the Italian Bike Festival in Misano, and they talked about how they are working with dealers help increase their online marketing skills. At first, I was surprised, but then… Continua a leggere Protect the Dealers at all Costs

Are we Ready for 2024 Model Year? Written by : Wyatt Wees Posted on : September 12, 2023 Cycling Brands are working fervently to unload the current stocks of bikes, clothing, and accessories to make room for the new 2024 models. This can be seen across the board as brands are discounting at an unprecedented… Continua a leggere Are we Ready for a Model Year 2024?

About the Overstock Issue Written by : Wyatt Wees Posted on : August 29, 2023 For cycling brands and retailers, 2023 has been about one thing: Overstock. How did we get here? I am not going to dive too deeply in this as I have already discussed the causes of the overstock at length. TLDR:… Continua a leggere About the Overstock Issue

Will a Pay Wall work in Cycling Media? Written by : Wyatt Wees Posted on : August 14, 2023 There is an experiment underway in cycling media. A group of experienced cycling journalists, many of which who were recently laid off from Outside Inc, have come together to create a new online subscription-based media outlet… Continua a leggere Will a Pay Wall work in Cycling Media?

L’ascesa e la caduta di VanMoof: Una storia cautelativa nell’industria delle biciclette elettriche Written by : Wyatt Wees Posted on : August 2, 2023 In una recente intervista al podcast “The Business of Cycling”, ho parlato con l’esperto del settore ciclistico Bastian Dietz dell’ascesa e della caduta di VanMoof. A seguito dell’intervista, ho redatto un’analisi… Continua a leggere L’ascesa e la caduta di VanMoof: Una storia cautelativa nell’industria delle biciclette elettriche

Eurobike 2023 – I miei Punti di Vista Written by : Wyatt Wees Posted on : July 14, 2023 EUROBIKE 2023: I miei punti di vista sull’edizione 2023 della fiera del ciclismo più grande del mondo   Il 2023 segna la mia sesta partecipazione alla fiera Eurobike e la seconda volta a Francoforte. L’evento è… Continua a leggere Eurobike 2023 – I miei Punti di Vista

Why is Cycling a Private Equity darling? – Copy Written by : Wyatt Wees Posted on : July 14, 2023 Private Equity – perchè tanto clamore? Il private equity ha rivolto sempre più la sua attenzione al settore del ciclismo e negli ultimi anni sono stati effettuati alcuni investimenti di alto profilo. Ma perché i… Continua a leggere Private Equity – perchè tanto clamore?

Il nostro legame irrazionale con i brand di ciclismo Written by : Wyatt Wees Posted on : May 12, 2023 Quando si vede per la prima volta una Cinelli Laser, o una Campagnolo Delta Brake, quello è il momento in cui un ciclista stringe un legame emotivo con un marchio ciclistico. Sono emozioni apparentemente riservate solo al… Continua a leggere Il nostro legame irrazionale con i brand di ciclismo