Categoria: Uncategorized

Room at the Top: How High End Bike Brands are Thriving Written by : Wyatt Wees Posted on : June 5, 2024 The recovery for the bicycle market has been slow and painful. The largest brands on the market are grinding through their warehouse stocks with deep discounts while pulling back assortments for future ranges.… Continua a leggere Room at the Top: How High End Bike Brands are Thriving

Brand Refresh for SHIFT ACTIVE MEDIA Written by : Wyatt Wees Posted on : May 9, 2024 Late last month at the Sea Otter Classic in Monterey California, the cycling marketing agency Shift Active Media unveiled their fresh new brand identity with the addition of ‘The Great Outdoors’ to their claim.   When I saw… Continua a leggere Brand Refresh for SHIFT ACTIVE MEDIA

Bad Medicine: Trek Closes Italian Subsidiary Written by : Wyatt Wees Posted on : April 22, 2024 We are on the heels of another closure in the cycling industry. News broke last week that the Trek Italy office in Bergamo will be shuttered.   The functions of Trek Italy subsidiary will be merged into the… Continua a leggere Bad Medicine: Trek Closes Italian Subsidiary

Rubbing Elbows with Legends at Antonio Colombo’s Wedding in Milan Written by : Wyatt Wees Posted on : April 7, 2024 I had the fortunate opportunity, on a beautiful sunny Saturday April 6th in Milan, to attend the wedding of my former business partner and friend Antonio Colombo to his long time partner Alessandra Cusatelli. The… Continua a leggere Rubbing Elbows with Legends at Antonio Colombo’s Wedding in Milan

The Wiggle Chain Reaction Story Noone is Talking About Written by : Wyatt Wees Posted on : February 29, 2024 The end of Wiggle and Chain Reaction. According to sources close to the company, Wiggle and Chain Reaction have mass redundancies across the organization that are related with the sale of the business. In layman’s… Continua a leggere The Wiggle Chain Reaction Story No one is Talking About

Is Private Equity good for Cycling? Written by : Wyatt Wees Posted on : February 14, 2024 My most popular article of 2023 was about why private equity has been active in the cycling industry in recent years. I thought I would revisit the topic and dive deeper.   For the uninitiated, private equity is… Continua a leggere Is Private Equity good for Cycling?

Is Cycling Marketing Broken? Written by : Wyatt Wees Posted on : January 15, 2024 Please, not another slow-motion drone shot up the Stelvio!   If you feel like the marketing in cycling all looks the same, you’re not alone. With challenges ranging from tight global budgets and an explosion of media channels to manage… Continua a leggere Is Cycling Marketing Broken?

Why are cycling brands sleeping on TikTok? Written by : Wyatt Wees Posted on : December 7, 2023 TikTok is an absolute juggernaut, that has grown to over a billion active users worldwide in just 4 years with copycat products from Instagram, Facebook, and Youtube.   Despite the popularity of the platform, very few brands… Continua a leggere Why are cycling brands sleeping on TikTok?

Barriers to Exit in the Cycling Business Written by : Wyatt Wees Posted on : November 21, 2023 In a recent blog by Jacob Dudek ex VP of Signa Sports NA he wrote an interesting paragraph about the barriers to exit in the cycling business. I have always thought about this but never seen it… Continua a leggere Barriers to Exit in the Cycling Business

Do new hires need cycling industry experience? Written by : Wyatt Wees Posted on : November 7, 2023 Cycling is notoriously insular, often a background in pro cycling can earmark you for a long career in the industry. My question is: is this good or bad for cycling in the long run? I admit that… Continua a leggere Do new hires need cycling industry experience?