Categoria: Uncategorized

The Wiggle Chain Reaction Story Noone is Talking About Written by : Wyatt Wees Posted on : February 29, 2024 The end of Wiggle and Chain Reaction. According to sources close to the company, Wiggle and Chain Reaction have mass redundancies across the organization that are related with the sale of the business. In layman’s… Continua a leggere The Wiggle Chain Reaction Story No one is Talking About

Is Private Equity good for Cycling? Written by : Wyatt Wees Posted on : February 14, 2024 My most popular article of 2023 was about why private equity has been active in the cycling industry in recent years. I thought I would revisit the topic and dive deeper.   For the uninitiated, private equity is… Continua a leggere Is Private Equity good for Cycling?

Is Cycling Marketing Broken? Written by : Wyatt Wees Posted on : January 15, 2024 Please, not another slow-motion drone shot up the Stelvio!   If you feel like the marketing in cycling all looks the same, you’re not alone. With challenges ranging from tight global budgets and an explosion of media channels to manage… Continua a leggere Is Cycling Marketing Broken?

Why are cycling brands sleeping on TikTok? Written by : Wyatt Wees Posted on : December 7, 2023 TikTok is an absolute juggernaut, that has grown to over a billion active users worldwide in just 4 years with copycat products from Instagram, Facebook, and Youtube.   Despite the popularity of the platform, very few brands… Continua a leggere Why are cycling brands sleeping on TikTok?

Barriers to Exit in the Cycling Business Written by : Wyatt Wees Posted on : November 21, 2023 In a recent blog by Jacob Dudek ex VP of Signa Sports NA he wrote an interesting paragraph about the barriers to exit in the cycling business. I have always thought about this but never seen it… Continua a leggere Barriers to Exit in the Cycling Business

Do new hires need cycling industry experience? Written by : Wyatt Wees Posted on : November 7, 2023 Cycling is notoriously insular, often a background in pro cycling can earmark you for a long career in the industry. My question is: is this good or bad for cycling in the long run? I admit that… Continua a leggere Do new hires need cycling industry experience?

Is WiggleCRC in a Death Spiral? Written by : Wyatt Wees Posted on : October 27, 2023 Signa Sports United (SSU) is a global specialist sports e-commerce company headquartered in Berlin and listed on the New York Stock Exchange. SSU has 80 online sites serving over 6.7 million customers worldwide. The SSU group includes Tennis-Point,… Continua a leggere Is WiggleCRC in a Death Spiral?

Are ‘Best of’ lists truly objective? Written by : Wyatt Wees Posted on : October 9, 2023 In my years working in cycling, I have always been fascinated by how much sway the online ‘best of’ lists have on product sales, especially for customers new to the sport. Today I will break down the dynamics… Continua a leggere Are ‘Best of’ lists truly objective?

Protect the Dealers at all Costs Written by : Wyatt Wees Posted on : September 26, 2023 I was speaking with a brand last week at the Italian Bike Festival in Misano, and they talked about how they are working with dealers help increase their online marketing skills. At first, I was surprised, but then… Continua a leggere Protect the Dealers at all Costs

Are we Ready for 2024 Model Year? Written by : Wyatt Wees Posted on : September 12, 2023 Cycling Brands are working fervently to unload the current stocks of bikes, clothing, and accessories to make room for the new 2024 models. This can be seen across the board as brands are discounting at an unprecedented… Continua a leggere Are we Ready for a Model Year 2024?