Category: Uncategorized

2024 Cycling Industry Shakeup: Winners, Losers, and Market Shifts Written by : Wyatt Wees Posted on : December 23, 2024 The cycling industry’s post-pandemic reality check continued through 2024, revealing a stark divide between established markets and emerging opportunities. While some industry giants successfully navigated these choppy waters through strategic pivots, several iconic brands faced… Continue reading 2024 Cycling Industry Shakeup: Winners, Losers, and Market Shifts

From Frame Builder to Industry Leader: 50 years in Cycling with Claudio Marra Written by : Wyatt Wees Posted on : December 9, 2024 In the ever-evolving world of cycling, few individuals have witnessed and shaped the industry’s transformation quite like Claudio Marra. From his humble beginnings as a 14-year-old frame builder to his current… Continue reading From Frame Builder to Industry Leader: 50 years in Cycling with Claudio Marra

The Rise and Fall of the Niche Clothing Brand Written by : Wyatt Wees Posted on : November 24, 2024 Earlier this month, it was reported that Rapha posted a 22 million pound loss for fiscal year 2023. If the most innovative clothing brand of the last 15 years is unable to turn a profit,… Continue reading The Rise and Fall of the Niche Clothing Brand

Black Friday: A Love-Hate Relationship for Cycling Brands Written by : Wyatt Wees Posted on : November 10, 2024 Another black friday is nearly upon us, soon our email inboxes will be bombarded with deals not to mention the plethora of ads on social media and the web.   The Black Friday and Cyber Monday… Continue reading Black Friday: A Love-Hate Relationship for Cycling Brands

There is no Money in Cycling Written by : Wyatt Wees Posted on : October 28, 2024 There is a running joke in the industry that goes like this: “Wanna know how to make a million dollars in the cycling business? Spend 5 million.” For anyone that has worked in cycling for any extended period… Continue reading There is no Money in Cycling

‘Survive to 25’ a Cycling Industry Mantra Written by : Wyatt Wees Posted on : October 15, 2024 Now that revenue data for 2023 is publicly available, we can see that both 2022 and 2023 were brutal for many cycling brands. On average, 2021 was the peak in terms of revenue with 2022 and 2023… Continue reading ‘Survive to 25’ a Cycling Industry Mantra

Rapha Founder Simon Mottram and his Origin Story Written by : Wyatt Wees Posted on : October 1, 2024 Simon Mottram, the founder of Rapha, is a name synonymous with innovation in the cycling industry. In a recent interview that you can listen to here, Mottram shared his journey from accountant to cycling brand mogul,… Continue reading Rapha Founder Simon Mottram and his Origin Story

Room at the Top: How High End Bike Brands are Thriving Written by : Wyatt Wees Posted on : June 5, 2024 The recovery for the bicycle market has been slow and painful. The largest brands on the market are grinding through their warehouse stocks with deep discounts while pulling back assortments for future ranges.… Continue reading Room at the Top: How High End Bike Brands are Thriving

Brand Refresh for SHIFT ACTIVE MEDIA Written by : Wyatt Wees Posted on : May 9, 2024 Late last month at the Sea Otter Classic in Monterey California, the cycling marketing agency Shift Active Media unveiled their fresh new brand identity with the addition of ‘The Great Outdoors’ to their claim.   When I saw… Continue reading Brand Refresh for SHIFT ACTIVE MEDIA

Bad Medicine: Trek Closes Italian Subsidiary Written by : Wyatt Wees Posted on : April 22, 2024 We are on the heels of another closure in the cycling industry. News broke last week that the Trek Italy office in Bergamo will be shuttered.   The functions of Trek Italy subsidiary will be merged into the… Continue reading Bad Medicine: Trek Closes Italian Subsidiary