Category: Uncategorized

When Channels Multiply But Budgets Don’t: Marketing Realities in Today’s Cycling Industry Written by : Wyatt Wees Posted on : March 3, 2025 In the not-so-distant past, marketing a cycling business was relatively straightforward: create one or two annual campaigns, place an ad in a cycling magazine, sponsor a team, press release here and there… Continue reading When Channels Multiply But Budgets Don’t: Marketing Realities in Today’s Cycling Industry

Service, Expertise, and Soul: The Irreplaceable Role of the Local Bike Shop Written by : Wyatt Wees Posted on : February 17, 2025 In an era where online shopping has revolutionized retail across virtually every sector, local bike shops have demonstrated remarkable resilience. Despite the surge in e-commerce over the past decade, these brick-and-mortar establishments… Continue reading Service, Expertise, and Soul: The Irreplaceable Role of the Local Bike Shop

The Fall of LA PASSIONE & Broken Promises of the D2C Model Written by : Wyatt Wees Posted on : February 3, 2025 The rise of direct-to-consumer (D2C) brands over the past decade came with bold promises: better products, lower prices, and a more personalized customer experience – all made possible by “cutting out the… Continue reading The Fall of LA PASSIONE & Broken Promises of the D2C Model

Germany: The Crown Jewel of Europe’s Cycling Market Written by : Wyatt Wees Posted on : January 20, 2025 If you spend any amount of time in the cycling business, you will come to realize that Germany is, hands down, the most important market in Europe for bicycles, parts, and accessories.    Germany is Europe’s… Continue reading Germany: The Crown Jewel of Europe’s Cycling Market

Is Cycling a Luxury Item? Written by : Wyatt Wees Posted on : January 5, 2025 In recent years, more specifically after the pandemic, a trend has emerged in cycling: what was once a relatively accessible form of recreation and transportation is gradually transforming into a luxury pursuit. This evolution draws clear parallels with the… Continue reading Is Cycling a Luxury Item?

2024 Cycling Industry Shakeup: Winners, Losers, and Market Shifts Written by : Wyatt Wees Posted on : December 23, 2024 The cycling industry’s post-pandemic reality check continued through 2024, revealing a stark divide between established markets and emerging opportunities. While some industry giants successfully navigated these choppy waters through strategic pivots, several iconic brands faced… Continue reading 2024 Cycling Industry Shakeup: Winners, Losers, and Market Shifts

From Frame Builder to Industry Leader: 50 years in Cycling with Claudio Marra Written by : Wyatt Wees Posted on : December 9, 2024 In the ever-evolving world of cycling, few individuals have witnessed and shaped the industry’s transformation quite like Claudio Marra. From his humble beginnings as a 14-year-old frame builder to his current… Continue reading From Frame Builder to Industry Leader: 50 years in Cycling with Claudio Marra

The Rise and Fall of the Niche Clothing Brand Written by : Wyatt Wees Posted on : November 24, 2024 Earlier this month, it was reported that Rapha posted a 22 million pound loss for fiscal year 2023. If the most innovative clothing brand of the last 15 years is unable to turn a profit,… Continue reading The Rise and Fall of the Niche Clothing Brand

Black Friday: A Love-Hate Relationship for Cycling Brands Written by : Wyatt Wees Posted on : November 10, 2024 Another black friday is nearly upon us, soon our email inboxes will be bombarded with deals not to mention the plethora of ads on social media and the web.   The Black Friday and Cyber Monday… Continue reading Black Friday: A Love-Hate Relationship for Cycling Brands

There is no Money in Cycling Written by : Wyatt Wees Posted on : October 28, 2024 There is a running joke in the industry that goes like this: “Wanna know how to make a million dollars in the cycling business? Spend 5 million.” For anyone that has worked in cycling for any extended period… Continue reading There is no Money in Cycling