Category: Uncategorized

‘Survive to 25’ a Cycling Industry Mantra Written by : Wyatt Wees Posted on : October 15, 2024 Now that revenue data for 2023 is publicly available, we can see that both 2022 and 2023 were brutal for many cycling brands. On average, 2021 was the peak in terms of revenue with 2022 and 2023… Continue reading ‘Survive to 25’ a Cycling Industry Mantra

Rapha Founder Simon Mottram and his Origin Story Written by : Wyatt Wees Posted on : October 1, 2024 Simon Mottram, the founder of Rapha, is a name synonymous with innovation in the cycling industry. In a recent interview that you can listen to here, Mottram shared his journey from accountant to cycling brand mogul,… Continue reading Rapha Founder Simon Mottram and his Origin Story

Room at the Top: How High End Bike Brands are Thriving Written by : Wyatt Wees Posted on : June 5, 2024 The recovery for the bicycle market has been slow and painful. The largest brands on the market are grinding through their warehouse stocks with deep discounts while pulling back assortments for future ranges.… Continue reading Room at the Top: How High End Bike Brands are Thriving

Brand Refresh for SHIFT ACTIVE MEDIA Written by : Wyatt Wees Posted on : May 9, 2024 Late last month at the Sea Otter Classic in Monterey California, the cycling marketing agency Shift Active Media unveiled their fresh new brand identity with the addition of ‘The Great Outdoors’ to their claim.   When I saw… Continue reading Brand Refresh for SHIFT ACTIVE MEDIA

Bad Medicine: Trek Closes Italian Subsidiary Written by : Wyatt Wees Posted on : April 22, 2024 We are on the heels of another closure in the cycling industry. News broke last week that the Trek Italy office in Bergamo will be shuttered.   The functions of Trek Italy subsidiary will be merged into the… Continue reading Bad Medicine: Trek Closes Italian Subsidiary

Rubbing Elbows with Legends at Antonio Colombo’s Wedding in Milan Written by : Wyatt Wees Posted on : April 7, 2024 I had the fortunate opportunity, on a beautiful sunny Saturday April 6th in Milan, to attend the wedding of my former business partner and friend Antonio Colombo to his long time partner Alessandra Cusatelli. The… Continue reading Rubbing Elbows with Legends at Antonio Colombo’s Wedding in Milan

The Wiggle Chain Reaction Story Noone is Talking About Written by : Wyatt Wees Posted on : February 29, 2024 The end of Wiggle and Chain Reaction. According to sources close to the company, Wiggle and Chain Reaction have mass redundancies across the organization that are related with the sale of the business. In layman’s… Continue reading The Wiggle Chain Reaction Story No one is Talking About

Is Private Equity good for Cycling? Written by : Wyatt Wees Posted on : February 14, 2024 My most popular article of 2023 was about why private equity has been active in the cycling industry in recent years. I thought I would revisit the topic and dive deeper.   For the uninitiated, private equity is… Continue reading Is Private Equity good for Cycling?

Is Cycling Marketing Broken? Written by : Wyatt Wees Posted on : January 15, 2024 Please, not another slow-motion drone shot up the Stelvio!   If you feel like the marketing in cycling all looks the same, you’re not alone. With challenges ranging from tight global budgets and an explosion of media channels to manage… Continue reading Is Cycling Marketing Broken?

Why are cycling brands sleeping on TikTok? Written by : Wyatt Wees Posted on : December 7, 2023 TikTok is an absolute juggernaut, that has grown to over a billion active users worldwide in just 4 years with copycat products from Instagram, Facebook, and Youtube.   Despite the popularity of the platform, very few brands… Continue reading Why are cycling brands sleeping on TikTok?