Category: Uncategorized

Are we Ready for 2024 Model Year? Written by : Wyatt Wees Posted on : September 12, 2023 Cycling Brands are working fervently to unload the current stocks of bikes, clothing, and accessories to make room for the new 2024 models. This can be seen across the board as brands are discounting at an unprecedented… Continue reading Are we Ready for a Model Year 2024?

About the Overstock Issue Written by : Wyatt Wees Posted on : August 29, 2023 For cycling brands and retailers, 2023 has been about one thing: Overstock. How did we get here? I am not going to dive too deeply in this as I have already discussed the causes of the overstock at length. TLDR:… Continue reading About the Overstock Issue

Will a Pay Wall work in Cycling Media? Written by : Wyatt Wees Posted on : August 14, 2023 There is an experiment underway in cycling media. A group of experienced cycling journalists, many of which who were recently laid off from Outside Inc, have come together to create a new online subscription-based media outlet… Continue reading Will a Pay Wall work in Cycling Media?

The Fall of VanMoof: What we Know so Far Written by : Wyatt Wees Posted on : July 16, 2023 In a recent interview on ‘The Business of Cycling’ podcast, I spoke with cycling industry insider Bastian Dietz about the rise and fall of VanMoof. On the heels of my interview I compiled an in-depth… Continue reading The Rise and Fall of VanMoof: A Cautionary Tale in the E-Bike Industry

Eurobike 2023 – My Takeaways from the Event Written by : Wyatt Wees Posted on : July 14, 2023 My Takeaways from the 2023 edition of the World’s Largest Cycling Trade Show 2023 marks my sixth time attending the Eurobike trade show and the second time in Frankfurt. The show was a blast as always… Continue reading Eurobike 2023 – My Takeaways from the Event

Why is Cycling a Private Equity darling? Written by : Wyatt Wees Posted on : May 29, 2023 Why is Cycling a Private Equity darling?   Private equity has increasingly turned its attention to the cycling sector, there have been some high-profile investments in recent years.   But why are cycling brands getting all this… Continue reading Why is Cycling a Private Equity darling?

Our Irrational Connection to Cycling Brands Written by : Wyatt Wees Posted on : May 12, 2023 Perhaps it’s the first time seeing a Cinelli Laser, or the first time seeing a Campagnolo Delta Brake, the moment when a cyclist forms an emotional bond with a cycling brand. These are emotions that are seemingly reserved… Continue reading Our Irrational Connection to Cycling Brands

Go Where the Customer Is: The Case for Amazon Written by : Wyatt Wees Posted on : April 26, 2023 To sell on Amazon has historically been a hot button issue for cycling brands.   The colossal online retailer is notorious for deep discounting and undercutting retailers. But the whole story is much more nuanced.… Continue reading Go Where the Customer Is: The Case for Amazon

The rise of the Niche Clothing Brand Written by : Wyatt Wees Posted on : April 11, 2023 Starting in the mid 2010s, new cycling clothing brands were popping up like mushrooms. There were several contributing factors to this trend. I will break down how cycling clothing went from a dozen or so brands, to… Continue reading The rise of the Niche Clothing Brand

Why is Cycling Clothing always on Sale? Written by : Wyatt Wees Posted on : March 19, 2023 Lately it seems like cycling clothing is always on sale. Here are some of the subject lines from emails I have received in the last 45 days from various clothing brands: Archive Sale 50% off Mid-Season sale… Continue reading Why is Cycling Clothing always on Sale?